In the first Diary Collection vlog, David Kollar and the team take you through everything that went into building Laidback Lover from scratch: quality control, the problems along the way, website design, what the brand is about and who it's for, pricing, fits, sneak peeks, and behind the scenes of the content shoot.

David has over a decade in the industry, but this time he wanted to do it right.

We hope you enjoy it. The plan is one vlog per month so you get real inside information on what's going on with the brand and where it's headed.